If you’ve ever looked at real estate listings online, you’ve no doubt noticed that some listings stand out above the others. It’s all about the photography. As you get ready to list your home or land with us at Legacy Properties West Sotheby’s International Realty we want to make sure that you understand why your listing needs quality photography. We’ve all heard the old adage, “a picture is worth a thousand words,” but you may be surprised what a picture is worth in Real Estate.

The Stats

High-quality photography is paramount for both digital and traditional marketing. Our company has always placed a strong emphasis on quality, meaningful photography. In the current times, with so many more people shopping virtually with 3D tours and more photography is more critical now than ever before.

• Homes with high quality photography sell 32 percent faster.
• The more photos, the faster a property may sell. A home with one photo spends an average of 70 days on the market, but a home with 20 photos spends approximately 32 days on the market.
• For homes in the $200,000 to $1 million range, those that include high-quality photography in their listings sell for $3,000-$11,000 more.

What Does High Quality Mean?

The iPhone is the number one camera on the market right now. Does that mean it’s the best tool for the job? No, our favorite little phone is good, but it’s still a far cry from replacing a DSLR camera. This is one case, where only a pro can do the job. It takes more than just a fancy camera, it also takes the know-how. A DSLR camera offers higher definition with a higher pixelation, but it takes a certain skill level to achieve great results. Beautiful photography is not just about snapping a photo.

Before lining up a shot, our photographers take a moment to determine the room or property’s best feature and think about how to best capture it. They balance the white in the room and adjust the lighting. There is a lot of behind-the-scenes work in professional shots that you don’t see. The perfect image you’re looking at could, in fact, be several images stitched together or layers of High Dynamic Range (HDR) images taken to create one beautiful shot.

These days, online searching and browsing are a critical part of the home-buying process. Professional photos entice people to visit the home as they know what they are getting before they even set foot in the home.

What we Do

Our purposeful photography provides consumers with more than just an image. Our photos are taken to provide useful information about your property. Details including features and amenities, scale and proportions, and the surrounding landscape. Every photo we take helps to tell the home’s unique story, not only through the image depicted but also in the order the photos are viewed.

As time goes on, equipment and tools become better and more sophisticated. Sotheby’s International Realty has always been, and will always be at the forefront of utilizing innovative technology to better serve clients.

Legacy Sotheby’s – Article 2 – Why Your Property Listing Needs Quality Photography

If you want your Durango home listing to outshine the market, contact us today.